Product PR is easy and difficult at the same time. If an agency possesses a wide database of specialised media, achieving a satisfactory number of publications seems much easier.
The diffcult part of product PR begins with IT branch, which stands for our specialisation, that is characterised by a large number of competitive products of very similar features, capabilities and price. How to convince an editor to publish the information about the product of "OUR" customer?
Good quality infographics, photo, illustration is frequently the key to the editor's heart. Yet, it must be a really thought out one (graphical presentaion of an idea, main features or capabilities in a wider context) is a much more efficient tool.
What our agency practices is designing and working out infographics illustrations that present technologies and products and are used as the extra materials for articles in specialised and social - scientific media. Among our works are also numerous seasonal infographics - always willingly published by all types of printed and online media. Utilising such attractive tools makes our Customers satisfied - every comapny likes the idea of their products being presented in an original way. And the editors...are happy as their money they would spend for graphics artists is saved.
