Hands-on marketing support enhances PR activities effects and Actual complements them. Although marketing operations require additional costs, yet they convey unchanged promotional which wouldn’t be possible through PR activities.
Major companies and corporations have marketing communication planned strategically and applied authoritatively. SME units work on their marketing communication on the single action basis and usually it is closely bound with a certain product sales or a brand promotion.
We do support our Customers’ marketing activities in both cases offering the following:
Marketing support of the sales partners
- Co-planning marketing action and settling down their marketing budgets (MDF)
- Preparing advertising templates, offers, banners
- Creating and supervising online motivational programs
- Designing newsletters, updating their content, dispatch to datebase
- Trainings and events organisation
Marketing consultancy
- Research and analysis of customers needs and competition operations
- Brands positioning
- Choice of right tools adjusted to the Customer’s profile and aims
- BTL – non-standard forms of promotion e.g. viral marketing, special events, contests
Advertising campaigns
- Creating advertising message, copywriting
- Building media plans basing on target groups and available budget
- Planning and designing internet campaigns, video-presentations of chosen products
- Favourable prices of adverts space in press
Marcom materials and giveaways
- Thanks to cooperation with several partners we draw up an individual offer of company giveaways fitting Customer’s needs and budget
- Product mailshot, posters, catalogues, folders
- Calendars, stickersBranded documents covers, branded bags, product boxes
- POS materials
Additionally we offer:
- Content and graphics design
- Photography, packshot making,
- Adjusting a format for printing
- Transport