Media relations, building public confidence to a customer and its products, its brand image and position in press, internet, radio and television are the basis of our agency operations. Numerous people, including businessmen, believe that cooperation with media is easy. There is this opinion it is enough to draft catchy press notes and dispatch them to hundreds of newsrooms for publications. Even more product managers assume that a pure fact of samples seeding guarantees editors interest induced. What a false estimation. Editors can use delivered news or a product in various ways and the effect of this uncontrolled action may be often harmful. Professionally run media relations constitute a complex process that, in short, consists in building a communication platform with editors while respecting their needs and taking care a release to be widely published.
Know-how acquired by Tabasco within 5 years of cooperation with editors assures our Customers required repute in media. As the proof may serve hundreds of publications and awards, interviews and articles that we initiated or that were created on the basis of the materials we delivered. Tabasco media database consists of over 800 editors of diverse fields thus it is not difficult for us to generate PR strategy which can win Polish consumers trust for a brand or products. Media relations means also selling the editors ideas and – not seldom do we generate unique events drawing media attention to certain subjects, technologies or solutions.
Our agency broad range of media relations activities includes following services as a standard offer:
