Social campaigns

Put your life on it
Western Digital acted as a sponsor of the society lifeguard dogs "Terranova". In cooperation with Polish Lifeguard Society and major media: TV, radio, students websites, ecology media, lifestyle magazines. We organised a special show of dogs capabilities of life saving right on the Odra river. There were 15 key media present incl. Wroclaw TV, not mentioning crowds of Wrocław citizens.

Eco-subscription for enterprises
We organised, together with Newsweek Polska and Forbes, social campaign for enterprises. The companies that ordered yearly subscription of the magazines received a certification of one tree planted in the are of Warsaw. We suggested Western Digital to be a sponsor of the campaign.

WD presence:

• The companies that ordered the biggest number of subscriptions were rewarded with WD Green Power drives.
• WD Green Power promoted in the campaign's adverts in Newsweek and Forbes
• PR campaign accompanying the action titled "Green drives for ecology" promoting power consumption lower by 40% in ecological and business media
• Prezo and video film presenting the benefits of drives for enterprises, posted at business websites and forums
• Drives calculator indicating a company cost reduction thanks to WD Green Power technology.