Western Digital Web 2.0 activities

Targets:

• Building and developing WD internet community
• Reaching and attract with WD products new group of clients (age 18-45)
• Extending WD European social media network
• Gathering 5000 active  fans and followers by the end of 2011

Activities:

• Launch and administration of Western Digital  page on FB
• Set up and administration of  WD account one Twitter
• Work FaceMark contest app out and implement it on FB page
• Organize monthly contests for WD fans on FaceMark platfrom
• Close cooperation with tech bloggers in case of WD product tests, reviews, opinions, promotion
• Arrange WD patronage of opinion making tech blog - dailytech.pl   

Results we achieved:

• Building effective social network, including Facebook, Twiter, tech blogs, forums and discussion groups
• WD Polska page, set up on FB in October 2010, during 10 months gathered the biggest European WD community, including 3,5 fans and 150 followers
• High level of fans and followers activity - 3 000 active users per week, 70-120 comments
• WD contests on FB are very popular - 500-600 participants of each contest
• DailyTech.pl statistics raised by 50% during WD patronage. In total, 150 people took part in 4 WD contests organized on the blog, WD products reviews were commented 600 timed during 10 months.